Papa John’s ‘Better Ingredients, Better Pizza’ campaign: a case study in selling unhealthy pizza in a world where heart disease is a leading cause of death
Introduction to Papa John’s and the pizza industry Papa John’s is a leading pizza chain that was founded in 1984 by John Schnatter in Jeffersonville, Indiana. The company operates over 4,900 restaurants in more than 45 countries worldwide, and has become known for its focus on high-quality ingredients and customer service. The pizza industry is […]







