Case Study

Introduction to Spotify’s “Year in Music” campaign Spotify, the popular music streaming service, has been running its annual “Year in Music” campaign for several years now. The campaign typically runs from November to December, showcases the top songs, artists, and genres that Spotify users listened to over the past year. The “Year in Music” campaign […]

Introduction to Dropbox’s “Work in Progress” campaign Dropbox’s “Work in Progress” campaign was a series of marketing and branding efforts that were designed to showcase the value of Dropbox as a platform for team collaboration. The campaign was launched in 2020, and included a variety of initiatives, such as promotions and discounts for users, support

Introduction to Hulu’s “Watch Together” campaign Hulu’s “Watch Together” campaign was a series of marketing and branding efforts designed to showcase Hulu’s value as a social streaming platform. The campaign was launched in 2020, and included a variety of initiatives, such as promotions and discounts for users, support and resources for social streaming, and marketing

Introduction to Zoom’s “Stay Connected” campaign Zoom’s “Stay Connected” campaign was a series of marketing and branding efforts that were designed to showcase the value of Zoom as a remote work solution. The campaign was launched in 2020, at the beginning of the COVID-19 pandemic, and included a variety of initiatives, such as promotions and

Introduction to Twitter’s “See What’s Happening” campaign Twitter’s “See What’s Happening” campaign was a series of marketing and branding efforts that were designed to showcase the value of Twitter as a platform for real-time news and information. The campaign was launched in 2020 and included a variety of initiatives, such as promotions and discounts for

Introduction to eBay’s “Shop Local” campaign eBay’s “Shop Local” campaign was a series of marketing and branding efforts that were designed to encourage the growth of small businesses on the eBay platform. The campaign was launched in 2020 and included a variety of initiatives, such as promotions and discounts for small businesses, support and resources

Introduction to LinkedIn’s “InItTogether” campaign LinkedIn’s “InItTogether” campaign was a series of marketing and branding efforts that were designed to build a sense of community among professionals on the LinkedIn platform. The campaign was launched in 2018 and included a variety of initiatives, such as user-generated content, branded events, and online communities. The goal of

Introduction to Netflix’s “Originals” campaign Netflix’s “Originals” campaign is a content marketing strategy that has been instrumental in the streaming service’s success. Launched in 2013, the campaign focuses on producing and promoting original, high-quality content that is exclusive to Netflix. This includes a wide range of popular TV shows, movies, documentaries, stand-up comedy specials, and

Introduction to Spotify’s “Discover Weekly” campaign Spotify, the popular music streaming service, has been at the forefront of using personalized music recommendations to enhance the listening experience for its users. One of the standout features of their platform is the “Discover Weekly” campaign, which offers a unique, curated playlist of songs for each user every

Introduction to Papa John’s and the pizza industry Papa John’s is a leading pizza chain that was founded in 1984 by John Schnatter in Jeffersonville, Indiana. The company operates over 4,900 restaurants in more than 45 countries worldwide, and has become known for its focus on high-quality ingredients and customer service. The pizza industry is