Domino’s ‘Pizza Theater’ campaign: a case study in promoting junk food in the face of a growing obesity epidemic
Introduction to Domino’s and the pizza industry Domino’s is a global pizza delivery company founded in 1960 in Ypsilanti, Michigan. With over 18,000 locations in more than 85 countries, Domino’s is one of the world’s largest and most well-known pizza chains. The pizza industry is highly competitive, with various players, including national and regional chains, […]








