Case Study

Netflix’s Black Mirror: Bandersnatch was an interactive movie released by the streaming company in 2018. The movie was part of the popular Black Mirror anthology series and featured a unique and innovative format that allowed viewers to make choices and decisions that affected the course of the story. One of the key elements of the […]

Starbucks’ Frappuccino Happy Hour promotion was a marketing campaign launched by the coffee company in 2015 to drive sales and customer engagement. The promotion offered customers special discounts and deals on Frappuccino beverages during specific times of the day and was available at participating Starbucks locations. One of the key elements of the Frappuccino Happy

Apple’s AirPods were a pair of wireless earbuds launched in 2016. The earbuds were designed to be a convenient and easy-to-use option for listening to music, making phone calls, and accessing various other features and services. One of the key elements of the AirPods launch was its focus on providing users with a seamless and

Microsoft’s Xbox One X was a video game console launched by the company in 2017. The device was designed to be the flagship model in Microsoft’s Xbox lineup and featured a number of unique and innovative features. One of the key elements of the Xbox One X launch was its focus on providing users with

Google’s Google Home was a smart speaker launched in 2016. The device was designed to be an easy and convenient way for users to interact with Google Assistant and access various information and services using voice commands. One of the key elements of the Google Home launch was its focus on providing a simple and

Amazon’s Prime Music was a music streaming service launched in 2014. The service was designed to provide Amazon Prime members access to a vast library of songs and albums and was available at no additional cost to members. One of the key elements of the Prime Music launch was its focus on providing value and

Virgin America’s Elevate loyalty program was a rewards program launched by the airline in 2007 to provide customers with incentives and benefits for choosing to fly with the airline. The program was designed to be easy to join and use and included a variety of benefits and rewards, such as points for flights, free upgrades,

Airbnb’s Trips platform was a new product that was launched by the company in 2016. The platform was designed to provide users with a more comprehensive and immersive travel experience, and included a variety of features and services, such as personalized recommendations, immersive experiences, and local guides. One of the key elements of the Trips

The coffee company launched Starbucks’ red cup holiday campaign in 2015 to promote its holiday menu and drive sales. The campaign featured a number of different elements, including online ads, social media posts, and in-store promotions. One of the key elements of the red cup holiday campaign was its focus on creating a sense of

Hershey’s Reese’s Pieces Easter egg was a limited edition product launched by the chocolate company in 2018 to celebrate Easter. The Easter egg featured a chocolate shell filled with Reese’s Pieces candy and was available in stores for a limited time during the Easter season. The Reese’s Pieces Easter egg was a success for Hershey’s.