Case Study

Hershey’s Kisses: Share the Love campaign was a marketing campaign launched by Hershey’s in 2018 to celebrate the iconic candy’s 115th anniversary. The campaign was designed to highlight people’s emotional connections with Hershey’s Kisses and to encourage people to share these moments with others. The campaign featured a number of different elements, including a television […]

In 2018, Harley-Davidson celebrated its 115th anniversary. To celebrate this milestone, the company organized a number of events and activities for its customers and fans. One of the key events was a 115th Anniversary Parade, which took place in Milwaukee, Wisconsin, where Harley-Davidson was founded. Over 25,000 riders participated in the parade, which was led

Adobe’s Creative Cloud launch was a marketing campaign launched in 2012 to promote the company’s new Creative Cloud subscription service. The campaign included a series of television commercials, print ads, and online videos to showcase the benefits of the Creative Cloud and encourage customers to switch from the company’s older Creative Suite software. The campaign’s

IBM’s “Smarter Planet” campaign was launched in 2008 to promote the company and its products and services. The campaign included a series of television commercials, print ads, and online videos that aimed to showcase IBM’s technology and its role in helping to build a smarter, more efficient world. The campaign’s centerpiece was a television commercial

FedEx’s “Purple Promise” campaign was launched in 2017 to promote the company’s commitment to customer service and satisfaction. The campaign included a series of television commercials, print ads, and online videos to showcase how FedEx goes above and beyond to deliver exceptional customer service. The campaign’s centerpiece was a television commercial titled “The Purple Promise,”

Verizon’s “Can You Hear Me Now?” campaign was launched in 2002 to promote the company’s wireless phone service. The campaign included a series of television commercials, print ads, and online videos that aimed to showcase the reliability and coverage of Verizon’s network. The campaign’s centerpiece was a television commercial titled “Can You Hear Me Now?”

American Express’s “Small Business Saturday” campaign was launched in 2010 to promote small businesses and encourage people to shop locally. The campaign included a series of television commercials, print ads, and online videos highlighting small businesses’ importance and impact on local communities. The campaign’s centerpiece was a television commercial titled “Shop Small,” which featured a

Visa’s “Go World” campaign was launched in 2010 to promote the company’s credit and debit cards. The campaign included a series of television commercials, print ads, and online videos to showcase the convenience and security of using Visa cards for travel and other activities. The campaign’s centerpiece was a television commercial titled “Go World,” which

Microsoft’s Xbox “Halo 2” campaign was a marketing campaign launched in 2004 to promote the release of the popular video game Halo 2. The campaign included a series of television commercials, print ads, and online videos to build excitement and anticipation for the game’s release. The campaign’s centerpiece was a television commercial titled “The Making

McDonald’s “I’m Lovin’ It” campaign was a marketing campaign launched in 2003 to promote the company and its food. The campaign included a series of television commercials, print ads, and online videos that aimed to showcase McDonald’s food and appeal to younger consumers. The campaign’s centerpiece was a television commercial titled “I’m Lovin’ It,” which