Case Study

The biggest failures and lessons learned from GE’s “Imagination at Work” campaign

“The “Imagination at Work” campaign: An overview” The “Imagination at Work” campaign was a marketing campaign launched by General Electric (GE) in 2003. The campaign was designed to reposition GE as a technology and innovation-focused company, and was a huge success for the brand. The “Imagination at Work” campaign was created by GE to reposition

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The biggest failures and lessons learned from Hershey’s “Hershey’s Kisses” campaign

“The “Hershey’s Kisses” campaign: An overview” The “Hershey’s Kisses” campaign was a marketing campaign launched by Hershey’s in 1907. The campaign featured the iconic Hershey’s Kisses chocolate confection, and was a huge success for the brand. The “Hershey’s Kisses” campaign was created by Hershey’s founder Milton S. Hershey. The campaign featured the iconic Hershey’s Kisses

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The biggest failures and lessons learned from Old Spice’s “The Man Your Man Could Smell Like” campaign

“The “The Man Your Man Could Smell Like” campaign: An overview” The “The Man Your Man Could Smell Like” campaign was a marketing campaign launched by Old Spice in 2010. The campaign featured the slogan “The Man Your Man Could Smell Like” to promote Old Spice’s line of men’s grooming products. The campaign was a

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The biggest failures and lessons learned from KFC's "Finger Lickin' Good" campaign

The biggest failures and lessons learned from KFC’s “Finger Lickin’ Good” campaign

“The “Finger Lickin’ Good” campaign: An overview” The “Finger Lickin’ Good” campaign was a marketing campaign launched by KFC in 1956. The campaign featured the slogan “Finger Lickin’ Good” to promote the brand’s fried chicken. The campaign was a huge success, with the slogan becoming one of the most recognized and iconic brand slogans in

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The biggest failures and lessons learned from Budweiser's "Whassup?" campaign

The biggest failures and lessons learned from Budweiser’s “Whassup?” campaign

“The “Whassup?” campaign: An overview” The “Whassup?” campaign was a marketing campaign launched by Budweiser in 1999. The campaign featured a series of television commercials that used the catchphrase “Whassup?” to promote the brand’s beer. The campaign was a huge success, with the commercials gaining widespread popularity and becoming a cultural phenomenon. The “Whassup?” campaign

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The biggest failures and lessons learned from Nike’s “Just Do It” campaign

“The “Just Do It” campaign: An overview” The “Just Do It” campaign was a marketing campaign launched by Nike in 1988. The campaign featured a series of advertisements that used the slogan “Just Do It” to encourage consumers to engage in sports and fitness activities. The campaign was a success and helped to establish Nike

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The biggest failures and lessons learned from Apple’s “Think Different” campaign

The “Think Different” campaign: An overview The “Think Different” campaign was a marketing campaign launched by Apple in 1997. The campaign featured a series of iconic advertisements that celebrated the accomplishments of famous visionaries and leaders who “thought different.” The campaign was a success and helped to solidify Apple’s position as a leading technology company.

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The biggest failures and lessons learned from Coca-Cola’s “Share a Coke” campaign

The “Share a Coke” campaign: An overview The “Share a Coke” campaign was a marketing campaign launched by Coca-Cola in 2011. The campaign featured Coca-Cola bottles and cans with popular names printed on the labels, encouraging consumers to share the beverage with their friends and loved ones. The campaign was initially successful, with sales of

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